An Open Letter to Shepard Smith and Greta Van Susteren and the Media
You deserve praise for openly discussing Ron Paul on FOX News. I wonder if you had to take a pay a fine every time you said Ron Paul’s name, or for every second you discussed him. I know you will be getting a lot of positive emails from Ron Paul supporters.
Just one objection: You continue to assume Ron Paul will not win the nomination, which is an understandable assumption. But it is an assumption, and some of your colleagues have been very wrong on their assumptions. For example Michael Steele had said Ron Paul “[is] done” after the first debate in South Carolina almost 8 months ago.
In fact, you are perpetuating a self-fulfilling prophesy. Ron Paul doesn’t really need your debates more than he needs positive exposure and name-recognition. This is key in marketing. Some Ron Paul supporters sometimes give Ron Paul a bad name via their obsessive campaigning or their wide variety of views. Ron Paul appeals to many distinct groups because everyone wants liberty, including liberty from each other. But I digress slightly; the point is, you (the media) hardly discuss Ron Paul’s stances in depth. You barely touch the surface of Ron Paul’s stances, and at the surface, his stances look quite ‘kooky’. Sadly, Ron Paul doesn’t promote himself with cheap soundbites, so that doesn’t help make your job easier, but now that he has a solid 10% anchor in Iowa you have a justification for taking Ron Paul seriously and discussing his stances beyond the surface.
It’s not your job to make Ron Paul look good, but presumably, it’s not your job to make him look bad either. Do you want high ratings? Discuss Ron Paul in depth. Even people who disagree with him are intrigued by what he actually believes. His views are counter-intuitive. Not all of them are strictly pragmatic or even objectively correct. But they are certainly thought-provoking.
If Ron Paul has no chance, then what’s the harm in giving him even airtime? He is certainly more interesting than Britney Spears (though arguably not as good-looking). A common technique used by websites is to talk about Ron Paul. It increases viewer traffic so much that Google makes more money on bids for Ron Paul’s name as a keyword than any other candidate. FOX News is already revolutionary in marketing and propaganda (I mean this in a positive way); you can hold an audience’s attention like no other news network. Now add some substance (Ron Paul) and you’ll make a killing. CNN is beginning to take advantage of this insider knowledge, and now that Ron Paul has secured some credibility in Iowa there is no shame in taking Ron Paul seriously.
If you are looking for substance and higher ratings, give Ron Paul a call. Take a hint from Shepard Smith and Greta Van Susteren.
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